Rimadyl – Most Arthritic Dogs Do Very Well Except Ones That Die
Most Arthritic Dogs Do Very Well On Rimadyl,
Except Ones That Die
Article Courtesy of Chris Adams
Staff Reporter of THE WALL STREET JOURNAL
March 13, 2000
You might call it a made-for-TV drug. Approved for human use in the U.S. but not marketed that way, an arthritis medicine called Rimadyl languished for nearly 10 years in developmental limbo, then emerged in a surprising new form: Instead of a human drug, it was now a drug for arthritic dogs. And it became a hit.
With the aid of slick commercials featuring once-lame dogs bounding happily about, Rimadyl changed the way veterinarians treated dogs. “Clients would walk in and say, ‘What about this Rimadyl?’ ” says George Siemering, who practices in Springfield, Va.
Today, those TV spots are gone. The reason has to do with dogs like Montana.