The Truth About False Advertising and Pet Foods: What You Need to Know

The Federal Trade Commission (FTC) is cracking down on advertisers misleading their customers with false claims about their pet products.
Sound the alarms! The Federal Trade Commission (FTC) is cracking down on advertisers trying to pull the wool over your eyes with false or unsupported claims about their products. In April of 2023, the FTC sent notices to about 670 companies that market over-the-counter drugs, homeopathic products, dietary supplements, or functional foods (think fortified cereals) – making one thing crystal clear: questionable advertising doesn’t fly.